How to Research a Company For a Job Interview (7 Effective Steps)

When you start the job searching journey, learning how to research a company for an interview effectively can be one of the key procedures that can help you land a job. If you don’t have any clue on how to go about researching a company to get a job, this article will help guide you through the entire process.

Do you plan to go for an interview? Or do you want to learn more about a company? These are some cases that require you to properly conduct research about the company for effective results.  Keep reading to learn more on how to research a company to get a job.

How to Research a Company to Get a Job

Learning how to research a company is very crucial especially during an interview because you can comfortably discuss vital information about the company like the company’s mission, vision, values, and work ethics

Below are the 7 proven steps on how to research a company.

1. Start with a Company that You are Interested In

Take pay and other perks aside, according to a survey, 75% of candidates who participated in the survey are attracted to a new job role because the company shares the same values with them. This can be applicable when you want to start to research a company. You need to look for companies that share the same interests, visions and goals as you so that you can be inquisitive during the process of the research.

Do you like to work in a teamwork setting or a one-man setting? Whichever style of work you prefer, make sure you choose the company that aligns with it before you begin your research about the company.

2. Visit and Spend Time on the Company’s Website

Once you’ve narrowed down the list of companies to research that shares the same values as you, the first place to get valuable information about the company is from its official website. On the company’s website, you can learn more about key information about the company like their vision and mission statement, history, products, services, management, culture, and many more.

The ‘About Us’ page on the website is the most important page to get vital information about a company you’re researching. Although the use of hyperbole is commonly used on the ‘about us’ section of a company’s website, pay close attention to themes or keywords that come up repeatedly on the site, and also the company’s stated corporate values.

Fancy a company that has perks that includes the employees’ families? Or do you prefer to keep a big distance between your work and personal life? The company website is the go-to destination to quickly learn about these things.

And, if you can find “Events”, ‘Privacy & Policy” and “Terms & Conditions” pages on the website, do well to spend some time going through them all because you will surely take one of two notes from each page.

3.  Make Use of Google Search

Without any doubt, Google is an effective tool to search and learn about anything, including a company. Using Google, you can also elicit vital information about the company you’re researching.

Search the company name on Google. You will see helpful links from the company’s website such as the company’s social media accounts, locations and work hours, ratings & reviews, etc.

Additionally, Google News is another great tool to use to get press releases about the company. Search the company’s name on Google News and you will get important information about the company such as press releases, recent developments, and other valuable information that can be helpful for your research.

From what you learn about the company using Google or Google news, you can bring up some questions from them during an interview. Example: “I recently came across a press release about a recent development by the company. Can you tell me more about it?”. This will give the employer a sense that you are someone who is interested in the company which can possibly land you the job.

4.  Use Social Media

Another step to take on how to research a company to get a job is to check out the company’s official social media handles.  I recommend going through their Facebook, Twitter, LinkedIn, and Instagram pages. This will give you a good sense of how the company portrays itself to its customers. Endeavour to like and follow to get recent updates.

Other information you can get from the company’s social media handles includes pictures of events, seminars, workshops and other career development programs. Adding this to your note about the company will give you so many options to talk about when you eventually secure a job interview with the company. For example, you can ask “I saw on Facebook a recent event that was organized by the company. Can you tell me more about it?”.

5. Use LinkedIn More

Unlike other social media handles, I talked about the fourth step on how to research a company, LinkedIn is more effective when it comes to jobs, businesses, careers, networking, and also learning about a company.

LinkedIn provides you with so more information than you can imagine. The company’s profile on LinkedIn is a good place to learn more about the company, find your connections following the company, available jobs in the company, and related companies and job postings.

Check out for names you know from the company’s connection list. If the person works or has a connection that works with the company, he or she can provide you with insider information about the company which cannot be found online.

Also, if you’ve secured an interview with the company already, check out the interviewer’s LinkedIn profile to learn more about the job, their background and interests.

6.  Utilize Your Network

The effective steps to take on how to research a company to get a job will be incomplete without including the use of your personal and professional network.  Once you have a persona that has connections in the company, it will be best to seek opinions from him or her.

Inquire from them about any information that can be beneficial to you. Be free to discuss with them what you’ve learned so far about the company so that they can share more light on them and also provide you with valuable insider information.

But if you are a recent college graduate with little to no network, you can reach out to your fellow alumni to know if any of them has a connection in the company.

Also, Read – How To Get a Job With No Experience (5 Proven Tactics)

7.  Study the Company’s Industry and Competitors

If you want to get ahead of other candidates seeking a job in the company, you can learn about the industry and competitors. Learning only about the company may not give you the added advantage you need which is why a necessary step to take on how to research a company to get a job is to review the overall industry and the company’s competitors.

When you have the knowledge about the company’s industry and their greatest competitors and can comfortably discuss them with the interviewer, you are bound to impress him or her, which can in turn get you the job you seek.

Conclusion

If you are preparing for a job interview or just want to research a company, the above effective steps to research a company can help you conduct the research effectively.

Keep in mind to note answers to these questions;

  • What are the core values, vision, and mission of the company?
  • When was the company founded?
  • Who is the CEO?
  • Where is the company’s head office and how many locations is the company situated in?
  • Why do customers prefer the company’s products or services?
  • What makes the company different from its competitors?

Now, that should do.

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